Sales engagement platforms are a must-have for modern sales strategies. Explore how you can benefit and which ones are the most popular with sales teams.
.jpg)
Technology has become an important part of the sales process in the 21st century, and if you're not using it to manage your own sales operations, you're probably falling behind. From automating workflows to managing leads, sales tools can step in and handle certain tasks that your reps once had to do themselves, saving your company time and money.
In 2024, sales engagement platforms (SEPs) are all the rage and rightfully so. These robust platforms offer everything from automation to reporting and forecasting, and they typically integrate with your CRM and other important sales tools for a seamless experience. They can help with lead generation, prospecting, nurturing relationships, customer retention, and many more aspects of your sales process.
SEPs help you manage your communication and other interactions with leads, prospects, and customers. They automate menial tasks so you can focus on more important aspects of your campaigns. And they help you personalize your outreach at scale. It's hard to list all of their benefits, but some of the most notable are:
There are many sales prospecting tools on the market, but as with any type of technology, some are better than others. Here are our top eight picks for 2024:
Outreach (sometimes called Outreach.io) is an award-winning sales platform designed to automate workflow, personalize outreach, and manage your pipeline. Organizations like McKesson, Zoom, Siemens, and Elsevier are big fans of the platform.
Key features:
Pricing: Outreach offers five plans: Engage, Call, Meet, Deal, and Forecast. Pricing plans depend on the package or combination of packages you choose. Contact the company for specific details.
Similar to Outreach, SalesLoft is a powerful sales engagement platform used by organizations around the world. It's ideal for streamlining and optimizing your outreach and other sales processes. SalesLoft's notable clients include 3M, Instacart, IBM, and Shopify.
Key features:
Pricing: SalesLoft offers three price plans: Essentials, Advanced, and Premier. Contact the company with more specific prices.
Gong is an AI-powered revenue intelligence platform that offers automation, deal intelligence, and insights that help your team make more informed decisions. Nasdaq, Dropbox, and LinkedIn have all implemented Gong for sales purposes.
Key features:
Pricing: Gong's pricing plans are determined by the number of users who will have access to the platform. Contact the company more for more details.
HubSpot Sales Hub is an industry-leading CRM designed to help sales reps deepen connections and become more productive. Companies like Doordash, Survey Monkey, and Trello use it as a part of their sales operations.
Key features:
Pricing: HubSpot Sales Hub price plans include free and premium options. Premium options start at $20 per month per user and range up to $150 per month per user.
The cloud-based sales automation platform Apollo.io is a scalable tool designed to help with everything from lead generation to creating perfect sequences to improving engagement. Its notable clients include the Utah Jazz, DocuSign, and Stripe.
Key features:
Pricing: Apollo.io pricing plans include a free option, as well as options for $49, $79, and $119 per user per month.
Grove by Clari, another popular SEP, uses AI to help you turn data into deals. It's used by companies like Google, Uber,and Capital One.
Key features:
Pricing: Groove by Clari's price plans are not available to the public, so you must contact the company for more information.
Upscale is an SEP designed with SaaS companies in mind. It's popular with brands like Adobe, Main Leaf, and iZooto.
Key features:
Pricing: Upscale pricing plans start with a 14-day free trial, and then you can choose from either Basic or Essential for $50 or $75 per user per month respectively.
Arriba Capital, Zonos, RelocateMe, PRCO, and Voiss Media are all fans of Reply.io's multichannel sales engagement platform. Powered by AI, it's ideal for generating leads, increasing conversion rates, and booking more meetings.
Key features:
Pricing: Reply.io's price plans start at $49 per month for email volume only, and go up to $89 per month per user for Multichannel and $166 per month for Agency.
While many SEPS offer some of the same features, every platform isn't right for every sales team. For example, some teams prefer SalesLoft's easy-to-use interface, while others prefer Outreach's powerful reporting options. Before you make a purchase, it's important to sit down and determine which one might make the best fit. Setting up a meeting with a rep can help you better understand how each SEP would work for your business. Taking advantage of free trials can also help. But before you narrow down your choices, ask yourself the following questions:
Once you do make a choice, implementing your SEP is typically an easy, straightforward process. Just remember that everyone on your team must be on the same page and understand how to use it and the purpose of using it. When in doubt, you can rely on a partner like RevOptics to help with implementing and optimizing an SEP that suits your business needs.
Typical steps involved in implementing an SEP usually include:
In 2024, a sales engagement platform is a must for your sales team. From automating workflow to tracking key metrics, these tools are invaluable for lead generation, prospecting, nurturing, engagement, pipeline management and much more. While many SEPs offer similar features, each one won't be a perfect fit for your business. That's why it's important to have a full understanding of its features, price plans, and capabilities before making a commitment.
Contact the RevOptics team today to learn more about how our services can help you implement and optimize the best sales engagement platforms for your business needs.
